Five Reasons Why You Should Spend Your Advertising Dollars with Trike Riders Now:

1. TRN is the only resource, online or in print, solely dedicated to the trike market and encompasses all the things you’d find in a full-fledged print magazine, including trike product news and reviews, industry news, tech tips, reader stories and reviews, a forum for trike riders to connect, and a trike classifieds section. Nowhere else on the Web or in print does one magazine offer all that. Believe me, we’ve checked.
2. A large majority of TRN readers ride trikes and other three-wheelers, unlike a motorcycle magazine where a large majority of the readers ride a motorcycle and are interested only in motorcycle information. So why spend a lot of money advertising in a motorcycle magazine hoping to capture the few trike riders who read it and the even smaller group of motorcycle riders interested in a trike? When you spend your ad dollars with TRN, your ad will be seen by readers who are 100 percent interested in the trike market. These readers are either browsing the Web looking for trike information and have found TRN or they are regular TRN site visitors expecting to read the useful news and reviews we deliver. You get a rifle shot with us. Plus, we’re way more affordable than a print magazine.
3. Online ads are trackable. You can know instantly how many impressions your ad is making and track how many click-throughs your ad is receiving. You can’t do that with a print ad. 
4. We don't hype our Web traffic numbers. Be careful with sites that mislead by touting how many hits the site is getting and where it’s ranked in Google. Hits are not a measure of Web traffic. A hit is generated when any file is served. The page itself is considered a file, but images are also files. Therefore, a page with five images could generate six hits (the five images and the page itself).

A page view (or page impression) is the measure of a site’s traffic. A page view is generated when a visitor requests any page within the Web site by clicking on a link to it. So when a visitor clicks on a page and your ad downloads on that page, a page view is delivered. Often a visitor visits several pages on a site, generating more page views. So every time a visitor clicks on a page where your ad is visible, that creates an impression on your ad. So if a visitor clicks on five pages where your ad is visible each time, you're receiving five impressions on your ad.


Unique visitors are another measure of Web traffic to consider when evaluating online advertising. A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report (usually a month). This statistic is a measure of a site's true audience size, equivalent to the term “reach” used in other media. When evaluating advertising between a print magazine and an online magazine such as TRN, think of unique visitors as subscribers to a print magazine. The advantage that unique visitors have over a print magazine's subscribers is that online readers often visit the site more than once within that time frame (again, say monthly), and your ad is making several impressions during that time.

5. TRN advertisers become our marketing partners with added benefits. We offer our advertisers the added benefit of marketing through our monthly newsletter as well as in other TRN outreach efforts, including social media and industry events. These are all value-added benefits to your online campaign with us. Your ad sales rep can discuss that with you.